The 7 Best AI Visibility Tools, Priced and Compared
We priced 7 AI visibility tools against the same criteria, from 29 USD a month to enterprise. Which to pick, and the free check to run before you pay.
Your brand is either being named inside AI answers right now or it is being left out, and your analytics will not tell you which. A reader who asks ChatGPT for the best tool in your category and never clicks through leaves no referral, no session and no line in any report you already own.
That blind spot is what created the category. AI visibility tools run your prompts against the answer engines on a schedule and record who gets named, so the question stops being a hunch and becomes a number you can watch move.
Below you will find what these tools actually measure, the criteria worth paying for, a head to head between two of them, and seven options with their real entry prices.
Article summary
✓Entry prices run from $29/mo (Otterly.AI) to sales-gated enterprise contracts (Profound)
✓Prompt count matters more than engine count: 15 prompts covers one product, not a category
✓If you already pay for Ahrefs or Semrush, AI tracking is bundled in your current plan
✓Every tool here measures. None of them rewrites the page that lost the citation
✓Answers shift between runs, so a single check is noise and the trend line is the signal
✓Never put your own brand name in a tracked prompt: the number flatters you and measures nothing
✓Check your robots.txt first: a blocked GPTBot makes every dashboard here read zero
AI visibility tools send a fixed list of prompts to answer engines on a schedule and log whether your brand appears in the response, which sources were cited and how the model described you. The output is a share of voice figure per prompt, tracked over time and against named competitors.
What they measure is different from a ranking. A page can sit in position eight and still be the source a model quotes, because retrieval picks passages it can lift cleanly rather than the page with the strongest link profile.
The second thing worth understanding is the instability. The same prompt asked twice in a day can return different brands, so one screenshot proves nothing and a fortnight of daily runs is the smallest honest sample.
2.6 billion
monthly active users on YouTube, the second most visited site on the web, which is the scale answer engines are now competing with for the same discovery moment. Source: Hootsuite, 2026
That scale, reported in Hootsuite's 2026 figures, is the reason budgets moved. A discovery surface that answers without sending a click breaks the measurement habit of a decade, and these tools exist to rebuild it.
$29 to $3,137
is the monthly spread between the cheapest published entry tier and the most expensive published preset in this category, for products that answer the same question. Source: vendor pricing pages, verified September 2026
A hundredfold spread means the products are not really competing on the same axis. What changes across that range is prompt volume, refresh cadence and how much of the answer they hand back, so the criteria below matter more than the sticker.
What to look for before you pay for one
Four criteria separate these products, and price is the least useful of them on its own. Read the criteria first, because every vendor below optimises for a different one.
The four criteria that decide the purchase
Prompts, not engines
Vendors advertise engine count because it is cheap to add. A plan with 15 prompts covers one product line; a category needs closer to 100.
Refresh frequency
Daily runs cost more and are the only cadence that separates a real drop from the normal variance between two answers.
Which pages got cited
A tool that reports only "you were mentioned" leaves you nothing to act on. You need the URL the model pulled from.
What you already pay for
Ahrefs and Semrush both bundle AI tracking into existing plans, so a separate subscription may be buying you a second copy.
Source: vendor pricing pages, verified September 2026
There is a fifth check that costs nothing and invalidates the other four when it fails. If your robots.txt blocks GPTBot, PerplexityBot or ClaudeBot, those engines cannot read you at all, and every dashboard in this article will correctly report zero while the cause sits in a text file.
Otterly.AI vs ZipTie.ai: fixed seats or usage
These two sit at the affordable end and answer the same question with opposite billing models, which makes them the clearest pair to compare before looking at the full list.
Otterly.AI and ZipTie.ai against the same criteria
Criterion
Otterly.AI
ZipTie.ai
Entry price
$29/mo
From $42.75/mo
Prompts at entry
15, fixed
You configure the volume
Engines included
4, others as add-ons
7, pick any combination
Billing model
Flat tier, predictable
Per prompt slot held
Free trial
Yes
7 days, 25 daily prompts, no card
Source: Otterly.AI and ZipTie.ai pricing pages, verified September 2026
The split is about how stable your prompt list is. Otterly's flat tier is the better deal when you know the twenty questions that matter and expect to track them for a year, while ZipTie's configurable volume suits an agency whose prompt list changes with every client.
Which prompts should you track first?
Start with the five questions a buyer asks before they know your name, because those are the answers where a model picks winners and your brand either appears or does not.
The pattern that works is four buckets. Category questions ("best tool for X"), problem questions ("how do I fix Y"), comparison questions ("A vs B") and your own brand name, which tells you how the model describes you when it does mention you.
Leave your brand name out of the first three buckets. A prompt that already contains your name will return you almost every time and produce a flattering number that measures nothing, which is the most common way these dashboards get misread in a first month.
Twenty prompts split across those buckets is a working baseline for one product line, and it is also the reason a 15-prompt entry tier runs out faster than it looks on the pricing page.
MARK
A dashboard tells you the citation was lost. Something has to rewrite the page.
MARK audits your robots.txt, rewrites articles so answer engines can extract them, and publishes straight to your CMS.
Six of these track citations, and the seventh, covered in its own section below, changes them. Prices and features were verified in September 2026 and are worth re-checking, because this market reprices often.
The seven tools at a glance
Tool
Entry price
Prompts at entry
Best for
Otterly.AI
$29/mo
15
One product, small budget
ZipTie.ai
From $42.75/mo
You configure
Agencies, shifting lists
Ahrefs Brand Radar
$129/mo plan
5
Existing Ahrefs users
Semrush AI Visibility
$165.17/mo
50 daily
Existing Semrush users
Peec AI
Not published
Not published
Teams happy to talk to sales
Profound
Custom
50 daily on trial
Enterprise, 9 engines, SOC 2
MARK
14-day trial
Does not track
Fixing what the trackers find
Source: vendor pricing pages, verified September 2026
Note the last row before reading on. MARK is in this table for contrast, and the section below explains why a tool that reports nothing belongs in a list about measurement.
1. Otterly.AI, the cheapest honest starting point
Otterly.AI starts at $29/mo for 15 search prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and AI Mode sold as add-ons. Standard is $189/mo for 100 prompts and Premium $489/mo for 400, with annual billing taking 15% off (Otterly.AI pricing).
Where it falls short is coverage at the entry tier. Fifteen prompts is enough to watch one product against two competitors, and a team tracking a whole category will feel the ceiling within a month.
2. ZipTie.ai, for prompt lists that keep changing
ZipTie.ai bills by the prompt slot you hold rather than by tier, starting from $42.75/mo and reaching $659.59/mo at the Professional preset. Every engine, cadence and add-on stays editable, and the trial runs 7 days with 25 daily prompts and no card.
The flexibility carries a real cost in predictability. Usage-based billing across seven engines makes the monthly invoice a moving number, which is harder to defend in a budget than a flat line.
3. Ahrefs Brand Radar, if you already pay for Ahrefs
Brand Radar comes bundled with the Lite, Standard and Advanced plans at $129, $249 and $449/mo, giving 5, 10 and 20 tracked AI prompts respectively. A standalone Brand Radar AI add-on starts at $199/mo with research across 475M+ organic prompts (Ahrefs pricing).
Read those prompt counts carefully before switching. Twenty tracked prompts on a $449 plan is a fraction of what a $189 Otterly tier gives, so the bundle wins on convenience and loses on depth.
4. Semrush AI Visibility, the same logic at larger volume
Semrush folds AI visibility into its main plans, with Starter at $165.17/mo billed annually for 50 prompts tracked daily, Pro+ at $248.17/mo for 100 and Advanced at $455.67/mo for 200. Coverage spans Google Search, ChatGPT, Perplexity and Gemini, and a free plan includes basic AI visibility features (Semrush pricing).
For a team already running its keyword work in Semrush, this is the least disruptive option on the list. For anyone else, the AI tracking arrives attached to a full SEO suite you may not need.
5. Peec AI, strong reputation and quiet pricing
Peec AI runs four tiers from Starter to Enterprise and names them clearly, though the pricing page publishes no figures and routes every plan through a signup or a sales conversation. Treat the lack of public pricing as a signal about who the product is built for.
That opacity is a genuine drawback when you are comparing seven options in an afternoon. It does not say anything about the quality of the tracking, which several practitioner roundups rate highly.
6. Profound, built for enterprise answer-engine programmes
Profound tracks up to 9 answer engines including ChatGPT, Perplexity, Gemini, Copilot, Claude, DeepSeek and Exa Search, with SSO, SOC 2 compliance, API access and unlimited seats. Pricing is custom and sales-gated, with a 7-day free trial covering 50 unique prompts daily across three engines.
The trial is unusually generous and worth taking even if the enterprise contract is out of reach. Fifty daily prompts for a week will tell you more about your actual position than a month on a 15-prompt plan.
The seventh tool does not track anything
MARK does not track your citations, and putting it in this list as a monitoring tool would be inaccurate. It sits on the other half of the problem: it checks whether GPTBot, PerplexityBot and ClaudeBot can reach your site at all, rewrites articles so answer engines can extract them, adds the FAQ and schema markup that make a passage quotable, and publishes to your CMS.
Pair it with any tracker above rather than instead of one. The dashboard tells you which prompt you lost and generative engine optimization is the work that gets it back, which is what MARK automates.
Measuring a citation is not the same as earning one
Pick the tracker by prompt budget, and the honest answer is short. Otterly.AI at $29/mo if you are starting and want a real number this week; Semrush or Ahrefs if you already pay them; ZipTie.ai if your prompt list moves; Profound if nine engines and SOC 2 are requirements rather than preferences.
Then budget for the second half. A visibility dashboard is a thermometer, and a thermometer has never lowered anyone's temperature, so the recurring work is rewriting the pages that keep losing the citation.
Start with the free check that costs nothing: open your robots.txt and confirm the AI crawlers are allowed, which is the first layer of a full AI visibility audit. If they are blocked, fix that before paying anyone for a dashboard that would only confirm it in a prettier format. MARK runs that audit and the rewrite that follows it, and the trial is 14 days.
Frequently asked questions
What are AI visibility tools?
AI visibility tools run a fixed list of prompts against answer engines such as ChatGPT, Perplexity and Google AI Overviews on a schedule, then record whether your brand is named, which sources were cited and how you were described. The output is a share of voice figure tracked over time against named competitors.
How much do AI visibility tools cost?
Entry pricing runs from $29 a month for Otterly.AI's 15-prompt tier to roughly $42.75 a month for ZipTie.ai's configurable Starter preset, with Semrush from $165.17 and Ahrefs from $129 bundling tracking into full SEO plans. Profound and Peec AI route pricing through sales. All figures verified in September 2026.
Can Google Analytics track AI search visibility?
No. A user who reads an AI answer without clicking generates no session, so nothing reaches your analytics, and referral traffic from AI engines only captures the minority who do click through. Measuring whether you were named inside the answer itself requires a tool that queries the engines directly.
Do I need an AI visibility tool if I already use Ahrefs or Semrush?
Probably not at first, since both bundle AI prompt tracking into their existing plans. The limits are the deciding factor: Ahrefs gives 5 to 20 tracked prompts depending on tier, while Semrush gives 50 to 200, so a team tracking a full category may still outgrow the bundle and need a dedicated tool.
Why does my brand appear in an AI answer one day and not the next?
Answer engines re-retrieve sources on every query and the models are non-deterministic, so the same prompt can return a different set of brands within hours. This is why a single screenshot proves nothing and why daily tracking over at least two weeks is the smallest sample that separates a real drop from normal variance.
Published:
Bibliography & references
Hootsuite's 2026 figures
Otterly.AI pricing
Ahrefs pricing
Semrush pricing
MARK
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